For many, investing in the stock market is daunting. With thousands of companies to choose from, where should you start? If you’re dipping your toes for the first time into shares, Apple (NASDAQ: AAPL) offers a compelling choice for a number of reasons.

Brand recognition brings in the big bucks

Apple is one of the most recognisable brands on the planet. The company’s slate of products, such as the iPhone, the iPad, and MacBooks, are coveted worldwide. Apple’s brand recognition translates to a level of business stability not found in many smaller or emerging companies. The popularity of its products shows up in its financials. For its latest fiscal 2023 (FY2023) ending 30 September 2023, the company generated revenue of US$383.3 billion.

Not just an iPhone company

While Apple is well-known for its iPhone and iPad, the company has increasingly diversified its revenue streams away from products. Services like Apple Music, iCloud storage, the App Store, and Apple TV+ now provide a substantial...