We see it all the time... Some fancy branded food at the supermarket. It's more expensive than the other stuff we have. You know... Atas butter... Or Pasta...  They are more expensive in the supermarkets in SG. It tastes better than SCS butter. It's creamier. Not sure about the pasta. I've never bought it before... HOWEVER.... In their home countries. These are the MOST BASIC FORMS of the commodity. President butter is like the most generic butter you can find. One of the cheapest in France. If I go to Carrefour in Paris, I can find the Carrefour house brand butter which is the cheapest butter. Then the next cheapest or near the next cheapest is President butter. I'm not saying it's bad. It's still a great nice and creamy butter. But it's not particularly... fancy in the home country. And this is similar in Italy. Barilla pasta is widely popular. In Singapore, it's...