China grocery e-commerce was one of the business segments that saw strong demand during the Covid-19 outbreak. Many major online retailers are accelerating steps to expand their presence in the fresh food sector. This also includes grocery new retail concepts like Alibaba’s Hema. New Retail are offline supermarkets with mobile-app driven experiences and home delivery capabilities. I will be exploring why grocery e-commerce is so exceedingly popular in China, how the landscape has evolved and what are the challenges in this industry.