Chris Young is an inventor and tinkerer who is co-author of this mind-melting book called Modernist Cuisine. The one single idea in this section which is worth thinking about is a question of what we would build if we have $100 million that would have no value to others in copying. This question encapsulates several more important questions we need to ask ourselves before we get into the start-up space. It has implications when we invest in technology as well. One interpretation is what kind of barriers to entry will we erect against competitors. The example shared is about Intel chips. It is so expensive to produce Intel processors that competitors would rather not invest the billions of dollars to copy Intel's designs. Another related idea is the question of how much your own revenue can cost an incumbent. If every $1 you make costs an incumbent $10 in lost ......