Let me just say a few words about the news that Singtel just spend 321 mil cash to purchase a Silicon Valley firm dealing with mobile advertising. What do they hope to achieve from this? Mobile advertising is big business. Essentially, that is a blue ocean in terms of jobs prospects as well for marketers that are train traditionally. Companies are finding the mindshare and timeshare on mobile phones to be among the highest, certainly more than TV, which used to be the highest. This market have the potential to be a real revenue driver. Singtel could potentially earn from the publishers and the buyers. What do they need to succeed?

• Data on customers likes which translates to accurate marketing campaign
• A large number of customers

The economic moat is that for a well thought out, well executed mobile strategy, they can create a potential income stream out of their ......