On 8th January 2013, Straits Times ran an article on Super Group, entitled “Right ingredients for a successful brew” and on 4th February 2013, it featured another article, entitled “‘Regional wings’ strategy helps Super Group grow”. I will summarise the salient points covered in those two articles in this blog post. “Right ingredients for a successful brew” article

• Chairman of the firm, Mr David Teo, believes two factors have driven the company so far: becoming focused on its core products and having a strong regional strategy (incidentally the next article in about this). Back in 2008, the company sold off its non-core businesses, like the vending machines enterprise, and concentrated its energy and talent in the coffee business. At the same time, the company decided to sell the ingredients it was producing ...