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The target market for fee-based financial advice
By Wilfred Ling, The IFA on Duty  •  February 27, 2013

I watched with great interest from this video http://www.international-adviser.com/video/ia-videos/international-insight/The-road-to-fee-based-advice-in-Singapore-and-the- in which that company said that the demographic of its 8 fee-based cases tend to be more mature clients and with some lump sum money to invest.

My experience is different. Having done countless cases of fee-based financial planning, I have concluded that there is no special target market that is suited for this. The only necessary criterion is that the clients must see themselves to have financial issues in which they want a financial doctor to solve. It could be as simple as wanting to ensure they can achieve retirement when they turn 62, the desire to have a few children or as complex as estate planning for persons with special needs. However, not all who knows they have an issue to solve will come to me. For nearly two years, I have included a personality test in ...

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By Wilfred Ling, The IFA on Duty
Wilfred Ling is a Chartered Financial Consultant with Promiseland Independent Pte Ltd. He is a fee-based financial planner by profession.
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