By Property Soul (guest contributor)

I was reading Seth Godin‘s book All Marketers are Liars. Although I am a veteran marketer myself, being a liar has never crossed my mind. In his book, Godin talks about “the power of telling authentic stories in a low-trust world”. I know not everyone who read my posts agree with what I say. But I’m not a property developer, real estate marketer, property agent, conveyancing lawyer or mortgage banker. I’m not selling you a get-rich-quick book, or a property investment seminar. That’s why I am free to say what I believe, without having to look at the bottom line or worrying too much about “being liked.”

Have you been brainwashed by “conventional property wisdom”?

Of course, I understand what kind of messages can please the largest audience, drive the most traffic and sign up the most followers. You know the “conventional wisdoms” that ...