Would you walk for 20 minutes in the sun to save $10 on a $20 iPhone cover? Would you walk for 20 minutes in the sun to save $10 on a $1,500 MacBook?Most people are more likely to say “yes” to the first scenario and “hell freakin’ no” to the second. That doesn’t make sense though – in both scenarios, you’re walking for 20 minutes to save $10. So why is it so much easier to say, “Ahhh… heck it!” when it comes to the MacBook? It’s because of a tiny little piece of psychological hardwiring in our brains called mental accounting, or the tendency to handle money differently depending on where it comes from, where it is kept, or how it is spent. Readers of my free ebook would have briefly encountered this little son of a bitch, ......
Answer these two scenarios as honestly as you can
