With the launch of iPhone 6, the Apple fever is at its peak once again. Some of the more fanatical lot of Apple fans even camped outside the Apple store several hours before its official launch. Of course no one cares about the amount being spent on it or the fact that it is ridiculously expensive considering what all that iPhone 6 has to offer. The brand is the gold that glitters in the eyes of fans, and that is enough to make them gleefully shell out a fortune for it.

Apple is one of those brands that might not dominate the market share, but surely dominates the mind share. This is because of its skewered perception as a status symbol in some sections of society. It’s no wonder the iPhone 6 is selling like hot cakes, even in those sections of the society that cannot really afford it; despite ...