I'm going to share 3 of the factors that I consider before investing in a company in this blog post and why I use them. The factors are growth prospects, people and price. While there are some more industry specific ones such as profit margins for manufacturing firms, but I think that these three are the general factors that I consider before investing in a company. Growth Prospects This can be the growth prospects due to growth in the industry the company is in and/or the company expanding within its industry. Some industries such as technology are more likely to grow in the future than others such as public transport due to their untapped potential. While some smaller companies that have superior technology to their larger counterparts that allows them to deliver more value to customers at lower costs are also able to displace ......