You know when you are a small time retail investor, there are a number of investment vehicles you can participate in. Eg. Singapore Bonds, Shares, Unit Trusts, P2P loans… Crowd funding for startups equity is also one of them. However, for me, I do not find crowd funding for startups equity appealing simply because investing in startups is totally different from investing in a mature listed companies. For the latter, the are readily available news and historical data which you can use to research. These companies normally have a ‘Investor Relations’ section that update investors on the current progress of the companies. Also there are audited financial earnings reports. There would normally be other analysts reports by brokerage firms as well. And typically the market capitalisation of the company is relatively bigger with well established operations and clientele. For startups, you have to judge the founders, their execution (from production, distribution ......