Why Smart People Make BIG Money Mistakes ! This is one of the book I like the most and would recommend to readers who intent to learn more about “ Behavioral Finance “ in a more practical and laymen terms. A fascinating and practical manual: Looking at the ways we spend, save, borrow, invest, and waste money. It explain why so many otherwise savvy people make foolish financial choices ,like why investors are too quick to sell wining stocks and hold on to the losing shares , why borrower pay too much credit card interest and savers can’t save as much as they would like and why so many of us can’t control our spending. The book opens with one of the biggest psychological traps that people fall into – the idea that dollars aren’t created equal and that there are times where they treat a dollar with more value than ......