SPH reported a 17.5% fall in FY16 earning and my Christmas present gets smaller again. (SPH pays its final dividend on 23rd Dec every year). SPH has been a very good dividend master for a long time.  However, the declining trend of dividend payouts is hard to ignore and worrisome.  Like the Antarctic glaciers' gathering pace towards the ocean in this global warming era, SPH's declining dividend is also gathering pace: 2011 - 24c 2012 - 24c 2013 - 22c 2014 - 21c 2015 - 20c 2016 - 18c The core business of SPH, media business, is simply a sunset industry with circulation readership and advertisement income on a persistent downhill slide over the years. SPH needs to transform at an accelerated pace to survive this new digital era.  The SPH dinosaur has to evolve fast or face extinction. I think it is time to review ......