A reader asked me what was my target price for a particular stock in one of my blog posts. I was stumped for a while, and realised that I do not really have a target price for my stocks! I do have valuation limits on what price I could buy or sell a stock, but they are not the same as target prices. Let me elaborate further on the buy side and sell side separately. Buy Side Having a target buy price suggests that there is a particular stock that you like to buy but is waiting for the price to fall to the right level. To prevent myself from overpaying for stocks, the maximum price I would pay for a stock is 1.8 to 2.0 times the book value of the stock. It looks like a target price, but it is actually a stock selection criterion. All ......