Online shopping is gaining strength rapidly and even an IT dinosaur like AK buys stuff online. From my own experience, I would say that online shopping is attractive because of two factors:
1. Convenience. Delivered to my home with either very competitively priced delivery fee or free delivery.
2. Cheaper. For the same item, I have saved as much as 30% buying online than buying in a brick and mortar shop.
So, if a shop in a mall is selling stuff that could be found online, unless the mall is conveniently located and unless they are priced competitively, that shop is going the way of the Dodo. It is just a matter of time.
Shopping malls must fill themselves more with shops that offer goods and services which cannot be found online for one reason or another. After all, there are things which online shops cannot do or cannot do well…