It’s that time of year again, where we put everything down and engage in that archaic ritual of crystal ball gazing.

Simply put, it’s what most people describing as setting the sales budget for next year. In my case, our business nature is really unpredictable and it makes the reading of tea leaves highly difficult.

It is akin to being in several marriages all at once. You may be blissful this year and then sour the next. You also get into special arrangements; OK you can fool around outside, but I also can, ok?

Now, where was I again.

The crystal ball. Funny and ironic, one recent forecasting initiative had adopted this as the project name.

At the proverbial end of the day, numbers need to be created and presented to the powers that be. They set the course for the next year, and dispense expense budgets or headcount expansion…