When an experiment is conducted where researchers ask participants about how much a recently bought object brings them happiness, it was found that an expensive high-end car brings more personal satisfaction than an average vehicle. However, when the same participants were asked about how they experienced their last trip, the price of the vehicle did not affect their experience.

This chapter is really about two concepts that are commonly in the local financial blogosphere.

The first concept is that when it comes to purchases, experiences always trump things. I have tried to explore various counterfactuals but I can not come up with anything that contradicts this. My only conclusion is that some experiences lose their value when they lose their novelty. Your fourth Hokkaido trip may  be much more boring than your first. Of course, you can simply buy more and more exotic experiences.
The second concept is that …