I like watching TV and online commercials, especially the award-winning ones from Asia.

Those from Japan and Thailand are my favourite. They are always creative and entertaining. The ads can be a funny episode, a humorous situation or a touching story. At times, they keep you guessing until the very end what they are really advertising.

(Not sure whether it is the problem of the agencies or the clients. But those made in Singapore can hardly leave an impression on the audience.)

Nissin Cup Noodles Es Club Commercial

Early this month, Nissin re-launched their three ethnic favoured cup noodles. It is an unexciting current product line with slight improvement of the old formula. Besides, cup noodles is considered an instant food consumed to fill up your stomach only when you are alone and hungry.

How did the advertising agency manage to wow consumers?

They released a new commercial titled “Club Es …