Today, I am going to bring you a guest post by Chris Susanto. Chris blogs at, where he shares his USA based value investing insights and options strategies. This article discusses about identifying businesses with certain forward outlook that can give you that exponential profit growth. It is definitely an area that I am weak in that I need to learn from these folks.

Back in December 2009, Steve Coley, a director emeritus in McKinsey’s Chicago office wrote an article about the three horizons framework. You can read about it here.

What I aim to do in this article is to explain the three horizons framework based on my personal experience as an investor and business person and in today’s (2018) context — about 9 years after Steve published his article.

Personally, I am a big fan of studying business frameworks. I like to learn how things work in …