We often believe that we know what is best for us and that we have the full control over our thoughts, our actions and our lives. That may still be true to a large extent but many decisions we make daily, big or small, are heavily influenced by subconscious factors.

You might have unknowingly committed several behavioural biasness that have resulted in your poor investing performance. Yet, you probably attributed your failures to bad luck.

The most successful value investors are unlike those Wall Street superstars depicted in the movies. They are humble, intelligent and most avoid the spotlight. They have an aura of control and serenity emanating from their presence regardless of the situation.

These individuals have achieved this through decades of experiences and committing countless mistakes.

In this article, we aim to highlight several potential behavioural biasness to avoid and how you can achieve greater control over your investment