NTUC Income just launched a viral marketing video that complements their recent study on the Sandwich Generation and how Singaporeans view their financial future.

I know it’s becoming viral because my friends who aren’t great at financial planning started posting the video in Facebook.

In case you’ve not watched it before, here’s the video.

Warning: Have your tissue box nearby before you click the ‘play’ button.

Who are these Sandwich Generation people?

Essentially, the Sandwich Generation is defined as parents who are tasked with supporting their own children, as well as their parents at the same time.

In Singapore, our Asian values means that we are often dependents of our parents when they are no longer working. Some continue working out of necessity because their kids aren’t able to support them.

Sandwich Generation are trapped and they can’t escape their fate

I’m not in the Sandwich Generation yet