That’s right.  That googly-eyed owl is a familiar sticker seen at places of interest, bars and restaurants.  I bought into TripAdvisor (TRIP) at $81.54 on 15 May 2015.  It’s market cap is currently 13.23B.  A recent strategic partnership between TRIP and Marriot International has boosted the stock price to $92.18 at the time of writing, giving paper gains of about 13%.  This deal is important for TRIP as it makes its foray to become a hotel booking site.

Business Model

The business model of TRIP is pretty straightforward.  Create a platform that has content contributed by the community.  Audience comes to take a look at the content.  Audience becomes leads and uses TRIP to plan for their trip and spend $$$.  After they come back from their holiday, they may feel compelled to post their review on TRIP, which helps to ......