In Malaysia, we have several free-to-air TV channels. They include TV1, TV2, TV3, NTV7 and 8TV. TV1, TV2 and TV3 are mainly targeted for Malay viewers as they air more Malay programmes. NTV7 has more English-language programmes and it closely resembles Channel 5 in Singapore. Meanwhile, 8TV is catered for the local Chinese audience as it has more Chinese programmes.
These channels all have one thing in common: Regrettably, they have gradually lost their appeal among urban viewers in Malaysia.
The reasons are obvious. Firstly, their content is outdated. For instance, these channels continue to air old Wong Fei Hung and Jackie Chan movies. Secondly, there are too many advertisements. Thirdly, the news presented from these channels are perceived by the public to be pro-government and propogandist. As such, there is a huge demand for alternative media providers in Malaysia. And fortunately, we have Astro!
In Malaysia, most households are ......