Note: I often take an interesting business problem and try to imagine what I would do in their shoes (often letting my imagination go crazy). I call this exercise a “Business Braindump”.

I’ve always been too embarrassed to share these thought exercises on my blog, but today I got inspired to pen down my thoughts on Facebook’s community-building manifesto. It’s a topic that both excites and resonates with me, so I said “Screw it, I’m gonna share this on my blog.” So there ya go. Let me know what you think!


When I was in secondary school, the extra-curricular activity you picked REALLY mattered. It wasn’t just about the activity you did – your ECA essentially shape who you were.

Sports were for the cool, popular kids. Uniformed groups were for “the future leaders”. And if you were a geek, you joined the computer or chess club. (These folks …