Most of us have a natural instinct of understanding the basic foundation of risk. For example, when we are crossing in the middle of the road, we look instinctively interested to both left and right to see if there's any incoming vehicles that might hit us. We know the risk is higher if we cross in the middle of the road than if we walk a few meters to wait for the traffic light but yet most of us still do it in order to save a few seconds of time. Our brains are wired to take impulse command instantly that it can calculate and decide which risks is worth taking and which is not. The same theory applies when investors are investing in the stock market. Most people associate risk with a falling market because that's when they lose their money and see their networth go down....