ETFs have democratised investing for the main street investors. From plain-vanilla broad market ETFs to triple-leverage bull/bear ETFs, there is something for everyone who wants to take on a very specific exposure.

Unlike most mutual funds which may have a ‘privilege’ share class for the institution investors, ETFs have no such settings. It is a level playing field for everyone, from big-shot investors and traders who can move the markets with their trades, to the main street investors.

For the retail investors, it is akin to a kid stepping into a candy store. The world is your oyster. However, it may not necessarily be a good thing for the retail investors especially when it comes to long term investing. Your investments should be boring but the world of ETFs is anything but boring. If you are not disciplined enough, you can get carried away with ETFs.

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