I couldn't emphasize further the benefits and importance of negotiation.

I'm surprised to know that many people didn't know that most things, regardless of products or services, brand-new or pre-loved, personal or corporate, even your salary is open for negotiation.

All sorts of transactions are just trading activities, so when it comes to buy/sell, both parties have different interests and objectives

The seller wants to trade a product/service for money because the money offers more value than the product/service he has, while the buyer is willing to part his money for it because he determined that the product/service will add more value to him.

This is why sellers come up with various marketing tactics to make you desire the product and you may find yourself going through various promotions to try to stretch your dollar and get the best deal you could ever find.

A typical product or service