Inside The Bedokian’s Portfolio is an intermittent series where I will reveal what is actually inside our investment portfolio, one company/bond/REIT/ETF at a time. In each post I will talk a bit about the counter, why I had selected it and what lies ahead in the future.
For this round, I shall talk about one of the most iconic technological lifestyle brands in the shape of a bitten fruit. Yes, you guessed it, Apple (ticker: AAPL).
Tech And Lifestyle Giant
From its garage days when it was first founded back in 1976, Apple is now a tech giant that provides a huge ecosystem comprising of its hardware (MacBooks, iPhones, Apple Watch, etc.), software (Mac OS, iOS, etc.) and content (Apple TV+). Other than being a technological company, Apple had developed into a lifestyle one, too. Owning and using an Apple device is seen as hip and a form of status symbol...