Starhub 1H2020 financial results was another round of disaster.
Year on Year, Starhub's net profits were down 12%. The main contributing factor to its poor results was the declining ARPU in its post paid customer segment (Starhub's largest business contributor) points to a forever declining rate. ARPU in June 2019 was $40, in March 2020, it fell to $34 and now in June 2020, it is at $30.
This has surprised me as I thought Starhub's decline in revenue would have stopped. However, it seems the rot has continued.
Consumer shift to SIM-only plans
Singapore consumers are still shifting en-mass to SIM-only plans because these plans are cheaper than the old bundled plans. In the SIM-only market, posts paid consumers currently pay as low as $10 up to $25 to have high usage monthly data plans. With Starhub's own MVNO, giga, now charging $10 for post paid customers, Starhub's ARPU is likely to fall to...