As a casual blogger with a professional background in paid media, I have to say I rarely ever paid attention to SEO. As a blogger, I thought content was everything, and that great content will rise to the top, even if user experience was not superb. But as the world shifted to mobile, alongside a gradual loss of attention span, load speed became almost as important as great content. AMP was Google’s way of helping publishers make sure their great content loads equally quickly to be served up to impatient consumers. So today, roughly 3 months since I implemented AMP on my site, I’ll share how Google AMP impacted my SEO traffic, and helped raised it to a new level. First things first… < div aria-hidden="true" class="wp-block-spacer"> What is Google AMP? AMP stands for Accelerated Mobile Pages, an open source project by Google to help surface great content super quickly. It...