Whenever I shortlist for a list of companies to invest in, one of my many criteria is that the company must have a simple-to-understand business. This post was originally posted here. The writer, Lim Jun Yuan is a veteran community member and blogger on InvestingNote, with username known as ljunyuan and has 1241  followers. One of the companies under my investment radar is social media conglomerate Facebook Inc. (NASDAQ:FB), which is listed in the United States. Unless you have been living under a rock all these while, you should know its business – chief of which is its namesake social networking site (many of you should have a personal Facebook account which you use to keep in touch with your loved ones.) Apart from Facebook, the conglomerate also owns Instagram, Messenger, as well as WhatsApp – all of them you should be familiar with as well, so I shall not further elaborate. Another business which it owns...