As I am moving into the marketing territory of my personal development, my readings have also shifted. I thought I spend some time understanding memes and digital culture, so I picked up a book on Memes by MIT press. Social scientists are still trying to understand what makes content memetic and what does not. Having a deep academic understanding of this can be useful in running a business and I am surprised at the amount of vitriol when SPH was hunting for a Meme-In-Chief. Turns out there is a body of academic knowledge on viral or memetic quality.  One of the things that make content memetic is the material on flawed masculinity. When analyzing the 30 of the most memetic videos, 24 were helmed by men. Most of these feature men who are overweight like "Star Wars Kid" or doing silly things like Leeroy Jenkins.  I think...