Who knew lockdowns could help boost sales of luxury goods? In China, shoppers flocked to the stores of atas brands after they re-opened post-lockdown. For instance, Hermes’ flagship store in Guangzhou made at least US$2.7 million in sales on a single day when it resumed operations in April, believed to be a record for a boutique in the country. Chinese shoppers have also gone to social media sites such as Weibo and Xiao Hong Shu to show others their latest coup. There was someone who spent RMB 1 million (S$201,291) on a black crocodile Birkin 30, clothes and shoes! The cost of a 3-room BTO flat in Tengah! Source: Giphy The sudden sales surge created a new retail term for the post-lockdown rebound: “revenge spending”. The idea is that consumers who were shopping-starved during their quarantine are spending more to make up for it. Whatever the case may be, some luxury brands are benefitting from the lockdowns....