CapitaLand Group (CapitaLand) and Shopee announced on Monday 26 October that they will be forming a joint partnership to pioneer new operating models to help Singapore retailers digitalise, diversify their revenue streams and export their brands overseas, to address ever-evolving consumer preferences in the current COVID-19 landscape. The Alliance on Facilitating Smart Commerce in Singapore is formed under the Emerging Stronger Taskforce (EST) under the Future Economy Council (FEC), and is a industry-led, government-supported coalition that will prototype ideas on strategic areas for Singapore. This Alliance is co-led by Mr Lee Chee Koon, Group CEO of CapitaLand Group; and Mr Ye Gang, Group COO and Co-Founder of Sea, the parent company of Shopee. The partnership will kick-off with CapitaLand x Shopee 11.11 campaign, which will use online and offline shopper engagement to drive sales, traffic and engagement for six CapitaLand malls through gamification, and signifies both partner’s commitment to