Unlike stocks, property investing requires a huge capital and calls for an even more vigorous evaluation process. Recently, I manage to steal get my hands on part of Jeff’s property evaluation checklist: Jeff checks through 27 factors in order to produce a rather detailed analysis for an investment property, here are the key ones. Discover how you can own a Property Portfolio that pays you as it grows, with Jeffrey Ong. 7 Key Property Evaluation Factors 1- IRR (Internal Rate of Return) Before you even consider a property in your portfolio, it’s natural to be curious about your potential returns. Jeff advocates the use of the Internal Rate of Return (IRR) as a gauge. IRR is commonly used in finance to estimate the profitability of an investment, it takes cash flow and growth rate into consideration, making it more accurate than the vanilla ROI calculation. Here’s the formula: