If you’ve dabbled in Search Engine Optimisation (SEO), you’ve probably heard of Semrush. When I first heard of them years back, they were one of the few reliable companies in the space offering keyword research solutions. Today, they’re branded as an “Online Visibility Marketing Platform” which promises to help businesses:

Since 2008, they’ve grown their suite of services and their user base.

Semrush files for IPO

On 1st Mar 2021, Semrush filed for IPO on the New York Stock Exchange (NYSE). According to Renaissance Capital, they plan to raise $252 million by offering 16.8M shares, at a price range of $14 – $16. Semrush will be listed on NYSE under the ticker SEMR after the IPO.

So…in this article, I’ll explore if SEOs should invest in SEMrush, or would this be the sequel to ARMYs losing money on Big Hit’s IPO?

Disclaimer: I’m just a digital marketer, not your financial adviser. Do