I'm in the middle of conducting my class, so I don't expect to be blogging, but a very large financial education provider which is almost a household name today was suspected to use my partner's keywords to do their internet marketing. This created a small scramble when I started to consult some of my pals on whether my business partner has a civil case and what steps we need to take to deal with future occurrences. Balancing a little bit of legal research along with some feedback from my friends in the SME sector, I have to accept that the use of keywords to push up rankings to get views is a common practice, likely because most victims are rational and will not risk more capital to stem the small amount of fianncial damage that is not easy to quantify. Ultimately it falls to internet marketers to determine how they want the public to view them....