The financial industry is currently experiencing big changes. Digitally savvy millennials and digital natives are now prominently featured in the wealth management market and becoming a principal target of wealth management firms. They are born in the digital age; as such, they have different expectations and needs for financial services from their forebearers.

1. They rely more on mobile devices. More of them grew up alongside the Internet and mobile phones.
2. They put their trust in technology first, then in licenses. They grew up with technology companies and witnessed the great changes and impacts of technology on our community.
3. They pursue faster and smoother experiences. Unlike previous generations who focus solely on metrics like returns, investment horizons, or investment risks, the younger investors focus more on the consultation process, ease of purchase, and after-sales interactions.

Technology’s influence is not limited to the younger wealth builders. The digital-savvy natives are influencing how their parents and older peers consume their financial services....