Listed on Bursa Malaysia in 1965, Heineken Malaysia Berhad manufactures and sells beers and ciders such as Heineken, Tiger Beer, Guinness, and Strongbow Apple Ciders in Malaysia. On-trade businesses such as coffee shops, food courts, pubs, and clubs used to contribute to about two-thirds of the company’s revenue before COVID-19. These businesses were the last to be given the green light to reopen their doors to consumers in Malaysia after more than two years of closure. In the past two years, Heineken Malaysia relocated more of its marketing spend to the off-trade (convenience stores, sundry stores, and supermarkets) and e-commerce channels as people consumed more beer in the comfort of their homes during the pandemic. Will consumer spending now return to on-trade channels post-pandemic? Here are 10 things I learned from the 2022 Heineken Malaysia AGM. 1. Revenue increased 12.3% year-on-year to RM2.0 billion in 2021 despite the company’s brewery...