Many years ago, the word prospecting generated many negative connotations for me.
It reminded me of doing active cold-calling, joining breakfast clubs, networking groups, exchanging of business cards and a lot of other superficial activities with the only intention of generating a sale or getting referrals for a sale.
Prospecting meant hunting for prospects.
It was a chore that had to be done if I did not want to "eat grass" that month.
But after doing sales in one way or another for years and with many digital platforms available, the term prospecting has taken on a new meaning.
What are the new distinctions that I discovered since then?
Here are 10 of them:
1) Clarify your intentions.
Back then, my behavior was I was simply hunting for sales.
I hated it, and the people around me can sense it.
Such misalignment meant simply no sales was going to come in.
...