[Post 620] Campbell’s Took a Risk by Redesigning Its Iconic Soup Can. Has It Paid Off? | WSJ
By Sonicericsg  •  March 15, 2023
Summary Campbell’s redesigned its iconic soup can for the first time in 50 years. The refresh was part of the company’s strategy to revitalize its namesake product after years of declining sales. That strategy has paid off: soup sales have increased and Campbell’s stock rose 31% in 2022. WSJ breaks down the subtle changes of the company’s rebrand. ...
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By Sonicericsg
Hi everyone, I'm soniceric, my real name is of course not soniceric, it's just Ericsson :) The reason I name this blog as soniceric is a word play on the brand of "sony Ericsson" hence soniceric(geddit?) I am currently a 22 years old nsf who is about to ord soon and receiving a paltry ns allowance of $800 per month. To date, I have managed to save more than 10k and have already use the money for various purpose(emergency fund, peer to peer lending,posb invest saving and stocks, trading etc).

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