The term ‘Super-app’ is used when we are describing an application that combines multiple services and features into a single platform.
Essentially, it goes beyond the traditional concept of a standalone app by integrating various functions and services, allowing users to access a wide range of features within a single application.
What’s the first app that comes to your mind?
Mine is, Grab.
From ride-hailing to food delivery, Grab is now a super-app that offers transportation, food delivery, shopping, financial services, entertainment, travel, and more. With a full suite of services under its belt, on 1 June 2023, the company further introduced its new Dine-in BETA services, offering its users dining vouchers at discounted rates!
Just days after, AirAsia also launched a dine-in feature on its travel super-app that offers travel-related services from booking of flights to accommodations, to insurance, shopping and transportation.
What are the similarities and differences...