Travel season is back and I have been reading up quite a bit about the miles and cashback camp. The last two years, void of travelling were purely a cashback play from many folks except some whom believed that it would all go away. It really depends on how one views rewards because some of those payments are excluded from earning any form of miles or cashback. With the introduction of a fee-based payment, these rewards come at a price. CardUp used to be a game changer in that sense because rents could be paid and rewards could be earned at the same time. Similar to many companies, they throw out marketing dollars so that people get to know their brand and use their proprietary systems. With the data they have, they can then find out more about people’s behaviour, and make marketing trends that keep the stickiness in clients...