Just a while after I blogged about professionalism in the financial industry, I read about this marketing campaign allegedly started by an insurance company to spread the message of life’s uncertainty (and naturally the accompanying importance of insurance). While the underlying message is rather meaningful if not cliché, the marketing campaign itself was strange to say the least.
It started off with a couple, “Mark and Audrey”, aged 23 and 47 respectively turning to the Internet for support of their marriage. There was a Facebook page, a video of them explaining about their predicament, and it finally culminated in their “big day” where a website supposedly streamed live footage of the groom going to fetch his bride. In the video, the groom is implied to be hit by a car off-screen, before a message reveals that the story was fictional and stated its intended purpose.
It has proven to be ......
Just a while after I blogged about professionalism in the financial industry, I read about this marketing campaign allegedly started by an insurance company to spread the message of life’s uncertainty (and naturally the accompanying importance of insurance). While the underlying message is rather meaningful if not cliché, the marketing campaign itself was strange to say the least.
It started off with a couple, “Mark and Audrey”, aged 23 and 47 respectively turning to the Internet for support of their marriage. There was a Facebook page, a video of them explaining about their predicament, and it finally culminated in their “big day” where a website supposedly streamed live footage of the groom going to fetch his bride. In the video, the groom is implied to be hit by a car off-screen, before a message reveals that the story was fictional and stated its intended purpose.
It has proven to be ......
