What is an opener? It is an idea, gift or a discounted product or service which the salesperson shows so that the prospective customer will be willing to hear a salespitch. You will get to see this ‘opener’ approach used very often. For example, I saw one departmental store stated that it is selling a computer printer for $59. The catch? It is limited to just 10 sets per outlet. This would attract people to the store hoping to get the discounted product. But more importantly, the advertisement placed an opener so that the reader would read the advertisement in greater details of other products available.
Of course, the financial industry is most notorious in using an ‘opener’ to get people to buy unsuitable products. In the past, you would see advertisement in newspaper promising people quick cash if they would to use their CPF to invest. We now know ......
What is an opener? It is an idea, gift or a discounted product or service which the salesperson shows so that the prospective customer will be willing to hear a salespitch. You will get to see this ‘opener’ approach used very often. For example, I saw one departmental store stated that it is selling a computer printer for $59. The catch? It is limited to just 10 sets per outlet. This would attract people to the store hoping to get the discounted product. But more importantly, the advertisement placed an opener so that the reader would read the advertisement in greater details of other products available.
Of course, the financial industry is most notorious in using an ‘opener’ to get people to buy unsuitable products. In the past, you would see advertisement in newspaper promising people quick cash if they would to use their CPF to invest. We now know ......
