The Korean (K) wave or Hallyu of popular culture in terms of K-drama and K-pop culture reflects the globalisation of consumer taste in entertainment. The easy accessibility of music videos, television programmes and radio through the internet has allowed consumers who have a decent broadband internet access to tap onto the different genres of music, film and entertainment. What has Hallyu have to do with financial freedom? Interest in Hallyu One of the key principles of financial freedom is to grow our means. For many of us, that means to develop ourselves through studying for a good education to get a good job or to embark on business to earn our incomes. Earned income is still fundamentally the key driver of our investible savings. We can only start saving if our income exceeds our expenditures. The starting point of income generation typically is ourselves, i.e. we receive earned ......