In a new study conducted, it shows that even if your income is low, it is difficult to live without your smartphone
- Smartphone ownership is the last things to be cut when income is reduced
- They would rather move into cheaper housing than give up their iPhones
- Income < 15000 yet they own a smartphone
When a twentysomething’s budget is tight, her smartphone is far from the first expense to go, suggests a new study from Nielsen.
The survey of 20,000 U.S. mobile customers found that smartphone ownership skews toward the young and the wealthy — exactly as you’d expect.
What is more surprising, however, is this nugget: smartphone penetration among young people in the lowest income bracket is higher than it is among older people in the wealthiest bracket.
Among 18- to 24-year-olds, more than half of respondents who make less than $15,000 each year said they own …