As promised (more company analysis and stock ideas), in the next couple of posts, we will discuss a new stock idea: Swatch Group. To most people, Swatch represents the trendy Swiss watch brand with colourful and bold designs. The evergreen outlet at Raffles City might be most Singaporeans' key contact point. And some of us remember its "Skin" line which was THE coveted watch for teenagers in the 90s. Something like the iPhone 5 today. Well... those were the days.The Swatch Group, besides the Swatch brand, is also the world's largest supplier of watch movements for mid to high end watches and owns a portfolio of brands from basic, to mid, high, luxury and prestige brands including Swatch, Rado, Tissot, Longine, Omega, Blancpain and Breguet. Don't play pray right?
Ok it doesn't have Rolex and Patek lah. Which are both privately held and we probably won't see them become ...
...