Today i added 10 lots of Second Chance Properties Ltd at 41.5 cents each. It has 3 core business of apparel retailing, gold jewellery retailing and properties investment. The website is here and it has an interesting annual report with FAQs. The 2012 annual report is here.
It started with 2 shops in 1999 but as of today, the company holds 62 properties and is a major contributor to its operating profits.
I never like this company in the past when it was an apparel retailer, not sure if you can still remember the TV advertisement where a lot of "ang mo" models were used to sell the clothes "2nd Chance" with a very catchy tagline "Give yourself a second chance...". I think the apparel business was doing fine cos everyone thought it was a "foreign label". When everyone knows that it is just a local brand using ...
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